Productivity and cost savings are primary concerns for any business.
Rich Internet applications (RIA) that leverage the Adobe Flash Platform not only deliver real-world, cost savings and productivity improvements, but also enhance your organisation's competitive position.
When developed correctly, RIAs have the ability to significantly enhance online customer experiences and provide compelling ROI. Unfortunately many firms miss out on these benefits because they fail to understand the importance of user experience (UX) within the context of a web application.
To get the most out of RIA investments, customer experience professionals must provide a seamless experience with applications that appear in context, link users to next steps, take advantage of sharing and collaborative opportunities, and allow users to move backwards with ease. By using cross-channel scenario maps, RIA design teams can identify functionality gaps and fill them with online applications that fit into the overall Web site experience.
Real-world benefits
RIAs leverage new media by fusing classic monochrome data screens with high-end, intuative, multimedia visualisation
- Cost savings via reduced contact centre cost & improved workflow - Good application development is a
- Increased revenue via improved online transation completion - For a lot of users, Conducting online transactions
- Enhanced user experience - Simplifying and streamline complex (or repetative) tasks,
- Improved market position through brand differentiation - Where possible, branded applications
- Increased sales via contextual based cross/up-sell - When rich media is used to assist customers (both prospective and existing) better understand how a product suits their needs, both customer and business benefit. By providing detailed, and easy to digest outline of product features and benefits with video, audio, and interactive presentations facilitates this understanding.
- Data Visualisation - When rich media is used to assist customers
RIA Obsticles
RIAs leverage new media by fusing classic monochrome data screens with high-end, intuative, multimedia visualisation
- Development/Establishment Costs - Good application development is a complex process, and not something that’s hastily hacked together as an afterthought for any business. Ensure adequate time for planning, design and development for a rich internet application.
- Resourcing - Everyone has an opinion (espeically if you hold the purse-strings). Reagardless of your stakeholding in a business, don’t pretend you know how to play in a space that you don’t.
- Resistance to New Technologies/Methodolgies - Simplifying complex user tasks.